If you’ve ever lived in New York City, or travel there frequently, you know the feeling of having dozens of MetroCards lining your pockets or purse. Well, it's time to add another to your collection — really, hear us out — because it could be your ticket to Hawaii.
On Tuesday, the Hawaii Visitors & Convention Bureau (HVCB) launched an initiative that will bring one lucky New Yorker (and a plus-one) all the way from New York to one of the Hawaiian Islands. And your MetroCard is your chance to win.
“New Yorkers are some of the hardest working people on the planet and the subway is a pivotal part of their everyday lives,” said Jay Talwar, chief marketing officer of HVCB. “We appreciate the hustle of New York City, but know that New Yorkers crave time to get refreshed and inspired. Last year, we gave New Yorkers the chance to Work From Hawaii (WFH), but this year it’s all about seeing the islands in a new way before going back to the bustle of the city.”
Here’s how the giveaway works: From Tuesday, April 23, until Tuesday, April 30, participating MTA subway MetroCard Vending Machines (MVMs) will be filled with 250,000 Hawaii-branded MetroCards. Anyone who purchases one of these refillable cards can then go to www.hawaii.nyc to enter the code printed on the back. Once registered, the MetroCard holder will be entered into the giveaway. A drawing to select the first winner will be on Wednesday, May 8.
In total, there are eight MTA subway stations participating in the initiative, which means many New York City subway train lines are included. Stations selling the cards include:
- 72nd and Amsterdam – (1, 2, 3)
- 86th and Lexington – (4, 5, 6)
- 59th and Columbus – (A, B, C, D)
- 23rd and 8th – (C, E)
- 14th and Union Square – (L, N, Q, R, W, 4, 5, 6)
- Broadway & Lafayette at Houston – (B, D, F, M)
- Fulton Street – (A, C, J, Z, 2, 3, 4, 5)
- Atlantic Av-Barclays Ctr – (B, Q, 2, 3, 4, 5)
But this isn’t the only giveaway New Yorkers can get involved in. According to the tourism board, there are six additional giveaways in collaboration with six distinct New York-based brands — ranging from fashion to fitness to culinary.
For those giveaways, the tourism board worked with different brands to create bespoke Itineraries for each of the six islands. They'll be given away every month from May through October 2019. Collaborating New York brands and their corresponding island giveaways include:
- Oahu x The Governors Ball (May)
- Island of Hawaii x Barry’s Bootcamp (June)
- Molokai x Best Made (July)
- Maui x The Infatuation (August)
- Kauai x Saturdays NYC (September)
- Lanai x Four Seasons Lanai (October)
“New Yorkers use the subway to travel to different neighborhoods for their unique experiences, in a similar fashion each of the six islands of Hawaii provides a unique set of experiences,” Jay Talwar, chief marketing officer, HTUSA, said in a statement. “The MTA brings New Yorkers to the places they want to go, and our goal is to remind New Yorkers that they can maintain this mindset when planning a vacation in the Islands of Hawaii.”
For more information about HVCB’s MetroCard promotion and for the full Official Rules, or to enter using your Hawaii-branded card, visit hawaii.nyc.